February 10, 2025
Tias Capital today announced plans to develop Solimar Beach Club, a membership-based beachfront social club on the Outer Banks of North Carolina. The $35 million project is the firm's first East Coast investment and introduces a new format to the Tias Capital portfolio: the destination social club.
Solimar Beach Club will feature a beachfront clubhouse with indoor-outdoor dining, a curated surfing program, a live music series, bonfire dining experiences, and an artist residency program. Membership will be offered on an annual basis, with seasonal day passes available for visiting tourists. The property spans 800 linear feet of beachfront and is projected to accommodate up to 1,200 annual members.
"The Outer Banks has everything -- surf culture, a thriving arts community, two hundred miles of barrier islands -- except a premium social anchor," said Marcus Ellery, Managing Partner of Tias Capital. "Solimar is designed to fill that gap. It is not a resort and it is not a restaurant. It is a place where the character of the Outer Banks is curated into a membership experience."
"This is our first recurring-revenue model," said Rachel Tsai, Chief Investment Officer. "Memberships generate predictable annual income, reduce seasonality risk, and create a community around the property that reinforces the brand year after year. We believe this format is replicable in coastal and mountain communities across the country."
Solimar Beach Club is expected to open in summer 2026. The project will create an estimated 110 full-time and seasonal positions.
About Tias Capital
Tias Capital is a private equity firm specializing in experiential tourism investments. Founded in 2019 and headquartered in Denver, Colorado, the firm identifies undervalued destinations with high natural potential and builds premium tourism experiences around them. The firm manages approximately $320 million across five holdings in the United States and Mexico.